Wednesday, April 15, 2009

Lack Of PR

I'll tell you who could use a little help from some Public Relations professionals: Hollywooders. Those at the top of the list include Lindsay Lohan, Britney Spears, and Chris Brown. Their latest antics have proven foolish, childish, and violent, and none of them are enjoying good publicity right now. However, as the old addage goes: Any publicity is good publicity. In the case of celebs, that may have some truth to it.

Non-Profit Public Relations

Interested in a career in non-profit PR? Check out this site for some helpful tips and insights.

Corporate Public Relations

Corporate PR, while only one aspect of the world of public relations, can play a large part in society. This site provides some interesting articles by a PR professional named Elizabeth Albrycht. I thought that fellow classmates mind find the information interesting.

World War II Public Relations

World War II was a time of propaganda. Nowadays, the word "propaganda" has a negative connotation; we relate it to the words "misleading," "false," and "biased." However, in those days the term could quite realistically be connected with the idea of public relations: it was a means of shaping public opinion through a variety of ways. Admittedly, some of those ways were less than honest, but the idea was the same. This site has several press releases that were written during World War II. They illustrate the same ideas and practices that we use today.

Tuesday, April 14, 2009

Bernanke's PR Challenge

I saw this article on the Wall Street Journal about the public relations involved in current Fed Chairman Ben Bernanke's job. I thought it was interesting.

Ragan.com

Ragan.com is great resource for PR professionals (or those who would like to become PR professionals). It includes articles about PR and new technologies that are influencing the way that PR people are doing their jobs.

The LDS PR Machine (Again)

This last week I got onto LDS.org to see what was going on in the newsroom. It was there that I realized that the Church of Jesus Christ of Latter-day Saints is certainly not behind the times when it comes to new web 2.0 technologies and connecting with people in new ways. These new ways include youtube, text-alerts, email, widgets, Facebook, RSS feeds, and, yes, even Twitter. The Church of Jesus Christ has always been interested in staying on top of new technologies in order to stay in touch with its members across the globe, and across the age gap. It used to be that when you search for anything on the Church online, you only found anit-mormon sites. Now the Church has put out so much information, including a new series of youtube videos that focuses on explaining its doctrines, that they can compete with everyone who has something negative to say about the Church.