The LDS PR Machine

Without going into the politics of it, the LDS church has been in the news quite a bit lately for various reasons: propostion 8 and, more recently, HBO's airing of "Big Love", in which they supposedly depicted a sacred LDS temple ceremony. Now, you can find just about any opinion about the LDS church on the internet, from love it, to hate it, to don't care, to don't know. But there is one thing you can't argue with: the LDS church knows a thing or two about effective public relations. The church, in my opinion, knows how to work with all of the various publics that it interacts with, both in Utah and outside of Utah. Understanding your publics and knowing how to interact and work with them is the first step to effective PR.