The LDS PR Machine (Again)

This last week I got onto LDS.org to see what was going on in the newsroom. It was there that I realized that the Church of Jesus Christ of Latter-day Saints is certainly not behind the times when it comes to new web 2.0 technologies and connecting with people in new ways. These new ways include youtube, text-alerts, email, widgets, Facebook, RSS feeds, and, yes, even Twitter. The Church of Jesus Christ has always been interested in staying on top of new technologies in order to stay in touch with its members across the globe, and across the age gap. It used to be that when you search for anything on the Church online, you only found anit-mormon sites. Now the Church has put out so much information, including a new series of youtube videos that focuses on explaining its doctrines, that they can compete with everyone who has something negative to say about the Church.