Israel has maintained continued contact with the media, hosting press conferences to explain what it is doing, what it's options are, and why it's doing what it's doing. If nothing more, it shows that Israel is not trying to be sneaky with their war preparations and activities. Hamas, as far as I have seen, has maintained a defiant, unresponsive attitude regarding Israel and its demands that Hamas radicals discontinue sending rockets into the Southern part of Israel.
If Israel had begun an airstrike against Gaza without first going to the media and telling them about the situation, explaining their reasons and motives, then they would not have had any international support. They have been open and honest about what they are doing, and this has placed them in a good position. I believe that Israel has used effective public relations principles to keep themselves in a good position in the international scene.
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