The Peanut Corporation

The Peanut Corporation, with a processing facility in Blakely, Georgia has had to do some heavy PRing as of late, when it was learned that some peanut butter that they had shipped out was contaminated with salmonella. Stewart Parnell, owner and president of Peanut Corporation, stated that, "Out of an abundance of caution, we are voluntarily recalling this product and contacting our customers."

This was an effective use of PR. It reminds me of the Tylenol scare when some psychopath was putting cyanide in Tylenol bottles. Instead of covering it up and blaming it on someone else, they recalled thousands of bottles of Tylenol, took a big financial hit, but they had the support of the general public because of their openess and honesty. I feel that the Peanut Corporation has followed in the footsteps of Tylenol: good PR.